Forever struggling to maintain the upkeep of colouring my hair blonde Despite the high costs associated with it. I explored every possible product, from high-end solutions to even the unconventional baby powder in the hair trick – a journey that led me to the inception of this game-changing product. I noticed a glaring gap in the market – a shortage of products tailored specifically for the fabulous blondes among us. Sure, there were purple shampoos and color touch-up sprays, but the aerosol chemicals left your hair with that unwanted dryness or the undesired colour. Determined to fill this void, I set out to create a unique solution: an Australian-made, cruelty-free, non-aerosol, paraben & sulfate-free dry shampoo powder.